Cargo owners’ willingness to pay (WTP) a premium for low-carbon fuels is crucial to maritime sector decarbonization. But this year, the results of BCG’s annual Shipping Decarbonization Survey reveal a marked drop in WTP, from 4.5% in 2024 to 3% in 2025, a level not seen since 2022. (See Exhibit 1.) This lower WTP, combined …